UX Designer · Amsterdam

Hi, I'm Samira.

Currently at Incentro, designing for ABN AMRO Verzekeringen and RAI Amsterdam. 5+ years turning complex flows into clear experiences.

Interaction Design UI Design Design Systems Product Design Usability Testing User Flows Figma
Selected work
RAI Amsterdam
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Standconfigurator
A self-service tool that lets exhibitors configure their stand utilities — without calling support.
Web DesignB2BB2CConcept DesignUI / UX DesignWireframing
ABN AMRO Verzekeringen
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Insurance Onboarding Tool
A personalised insurance advisor that uses KvK data to guide business owners to the right product.
UX / UI DesignInsuranceB2BB2CFintechWireframingExpert Review
ABN AMRO Verzekeringen
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Business car insurance checkout funnel
Turning a manual, advisor-led process into a fully self-service digital funnel for ZZP entrepreneurs.
UX StrategyInsuranceB2BB2CFintechUser ResearchUsability Testing
Malmberg · ongoing
coming soon ✍︎
Redesign website
Redesigning the website for Malmberg, an educational publisher, through Incentro.
Web redesign Education B2C B2B
About
Samira El Messaoudi

A bit about me.

I'm a UX designer based in Amsterdam with 5+ years of experience designing digital products across a range of industries, including finance, commerce, and education. I'm consistently drawn to complex problems, always keeping the user at the center of my work.

I'm very curious by nature and ask a lot of questions. I've worked within multidisciplinary teams, managed stakeholders along the way, and I bring strong communication skills with a sociable, collaborative approach to my work.

Interaction Design UI Design Design Systems Product Design Usability Testing User Flows Figma
Contact

Let's talk.

Open to new projects and opportunities. Feel free to reach out.

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